A Million Things To Love

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“For last year's words belong to last year's language 
And next year's words await another voice.” 
― T.S. Eliot, Four Quartets






“A bridge of silver wings stretches from the dead ashes of an unforgiving nightmare
to the jeweled vision of a life started anew.” 
― Aberjhani, The River of Winged Dreams








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i'm currently reading empress orchid, such a fascinating story. 








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The better you write, the higher you go in Ogilvy & Mather. People whothink well, write well.

Woolly minded people write woolly memos, woolly letters and woolly speeches.

Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:

1. Read the Roman-Raphaelson book on writing*. Read it three times.

2. Write the way you talk. Naturally.

3. Use short words, short sentences and short paragraphs.

4. Never use jargon words like reconceptualize, demassification,attitudinally, judgmentally. They are hallmarks of a pretentious ass.

5. Never write more than two pages on any subject.

6. Check your quotations.

7. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

8. If it is something important, get a colleague to improve it.

9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.

10. If you want ACTION, don't write. Go and tell the guy what you want.

source and many thanks

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